EXEMPLAR: ADIDAS + PARLEY FOR THE OCEANS

Adidas and Parley have created a concept trainer with the upper made from waste plastic filtered out of the oceans (see Fig 1.) and a 3D-printed midsole created from recycled fishing nets (see Fig 2.). Parley initiative collaborates with companies to up-cycle marine plastic debris to create new industry standards and environmental awareness to end the cycle of plastic.

Fig 1.  Adidas, Ultraboost trainer, 2016.  https://www.slashgear.com/adidas-and-parley-for-the-oceans-unveil-running-shoe-made-from-ocean-trash-14418262/#jp-carousel-418264

Fig 1. Adidas, Ultraboost trainer, 2016.

https://www.slashgear.com/adidas-and-parley-for-the-oceans-unveil-running-shoe-made-from-ocean-trash-14418262/#jp-carousel-418264

Fig 2.  Adidas, Ultraboost debris trainer, 2016.  https://www.slashgear.com/adidas-and-parley-for-the-oceans-unveil-running-shoe-made-from-ocean-trash-14418262/#jp-carousel-418263

Fig 2. Adidas, Ultraboost debris trainer, 2016.

https://www.slashgear.com/adidas-and-parley-for-the-oceans-unveil-running-shoe-made-from-ocean-trash-14418262/#jp-carousel-418263

Fig 3. Adidas and Parley, From Threat to Thread, (2016) video.

Adidas' simple yet effective film (see Fig 3.) exemplifying why we need to change the way plastic is used; by avoiding, collecting from our environment and reusing it. The film leaves us with the question "what if that was just the start? and what if everyone did that?". With this product, Adidas highlights how commercial ventures can make a positive impact on the plastic currently found in our oceans, and questions, what if this was the way in which all commercial products were produced? The way in which Adidas has fused new technologies with a problem material is commendable, however what is the end of life plan for the trainer? Is it enough just to use the waste plastic in another project only to find its way back into our environment or land fill, or have they missed the opportunity to close the loop of this material.